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What Does John Cougar Mellencamp Have to Do With Marketing?
Like the Coug, I was born and raised in a small town. Population: 449, to be exact. Now, if you’ve spent any time in a small town, you know that relationships are at the heart of it all. From the...
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MacGyver Is Alive and Well In All of Us
MacGyver first debuted in 1985. Pretty sure it was a Christmas miracle. I was nine. Fourth grade. Mark Thompson and I weren’t too keen on sitting still and paying attention in the conventional...
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Mr. Pitt and the Snickers Bar
Personally, I think Seinfeld is genius. The show about nothing had a solid run of nine seasons, from 1989 to 1998. And while I’m sure I could easily relate any episode back to marketing, I’ll spare you...
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Here, I Made This For You
My parents got a divorce early on, when I was four or five years old. So, every other week, I’d pack my little bag and head off to my Dad’s house for the weekend. One of the highlights for me, aside...
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What the Slow Food Movement Can Teach Us About Marketing
In a culture where fast food is on every corner, it’s hard to imagine there’s a movement around something called slow food. But, back in 1986, when McDonald’s was pushing their way into Rome, one of...
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